A website cannot succeed solely through compelling design or thought-provoking content. It needs to have a style that feeds into your website’s user experience and functionality while being easy to understand at first glance.
You know what they always say, “Beauty is in the eye of the mouse-holder.” We understand that different people prefer different styles, but that doesn’t mean that there aren’t a few ground rules you should follow when deciding on the appearance of your website.
Here are 5 quick tips to ensure that you’re heading in the right direction and aren’t turning customers away:
01. Keep your homepage minimalistic and free of clutter
We rarely read every word on a website. Instead, we quickly scan pages, picking out keywords and sentences. With these known behaviors in mind, it’s better to appeal to emotions rather than word count.
The less someone looking at your site has to read, click on or remember, the better they’ll be able to process and evaluate what’s going on in front of them. That makes it more likely for them to do what you wanted them to do in the first place.
Text and Calls To Action are necessary, of course, but make sure to break them up with larger subheadings and legible paragraphs. We also suggest using images or icons as alternative ways to communicate your point.
Read More: 5 Crucial Web Design Tips for a Professional Site
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